Give Your B2B Buyer Personas a Makeover

Building B2B buyer personas can be a great way to facilitate creation of targeted B2B content. But are you making the most of the personas you’ve spent so much time and energy to produce? Ardath Albee, from TDA Group partner Marketing Interactions, offers some tips

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How Buyer Personas Keep B2B Marketers from Playing ‘Guess Who’ with Content

If your organization has spent the time and effort to build B2B marketing buyer personas, shouldn’t you be using them? This guest post from Ardath Albee of TDA Group partner Marketing Interactions shares best practices on what your buyer personas should include—and highlights ways you

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C-level blogging: 7 tips for successfully using a ghostwriter

For executives at high-tech companies, C-level blogging is a great idea—in theory. The time-consuming reality is usually another matter.

Still, a blog from the C-suite means you can personally reach a much-larger yet targeted audience than would otherwise be possible. You can contribute thought leadership, share

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The new reality is virtual: Creating an immersive B2B marketing experience with VR

Virtual reality and B2B marketing are about to collide, and the ensuing explosion is set to speed up sales cycles through new, immersive experiences. The tools and platforms have been around for a while, but virtual reality is moving beyond gaming and entertainment and being

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