5 reasons to hand off your executive communications

If you’re like most executives, you have long, hectic days. You might spend more than two hours each day in meetings, and about the same amount of time emailing or texting. You probably have less than half an hour for planning and strategy, and under two hours

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3 ways content audits discover hidden gems

You’re probably blissfully unaware of how much content treasure you’ve amassed. But with a content audit, you can discover what you’ve done well—and identify assets you can update or repurpose. What’s more, a content audit can help you construct an efficient plan for producing future

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Smart paper or ebook? The 5 key benefits for making a ‘smart’ choice

You’ve got a story to tell. Maybe you want to promote a new product, bolster your thought-leadership position, or present a series of success stories. You have more to say than a blog post but a little less than a white paper.

Whatever type of asset

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6 must-have tech marketing essentials to check off your end-of-year list

Yes, 2017 is quickly drawing to a close. You might have plans to take a short vacation before the new year. But before you close up shop, take stock of your content marketing programs. Do you have all the resources you need to support the

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