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When one size doesn’t fit every prospective customer’s needs, you might need to think about how to make a large portfolio of products compelling. It’s certainly what the marketers at the IBM Storage group were thinking about as they made plans for an interactive marketing
You know customers and prospects expect to see video when they evaluate new products, learn about services, and work through support issues. But first, you’ve got to create something that will engage these audiences. And that takes planning.
As you pull together your plan, answering a
Many B2B marketers like to think of their organizations as finely tuned vehicles that speed prospects toward the sale—and the organization toward the prospect. It’s a great aspiration. But what if your turbocharged machine is missing its transmission? No matter how hard you put the