Ghostwriting isn’t for ghosts: Treat yourself to these C-level blogging tips

Afraid of the scary time commitment involved in crafting thought-leadership blogs? Help yourself to this week’s treat: When you commission three blogs from TDA, you’ll get an additional blog for free. And to make things even less frightening, take a look at the tips below

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How IBM Storage maximizes B2B engagement with interactivity

When one size doesn’t fit every prospective customer’s needs, you might need to think about how to make a large portfolio of products compelling. It’s certainly what the marketers at the IBM Storage group were thinking about as they made plans for an interactive marketing

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Planning your next video? Be prepared to answer these 6 questions

You know customers and prospects expect to see video when they evaluate new products, learn about services, and work through support issues. But first, you’ve got to create something that will engage these audiences. And that takes planning.

As you pull together your plan, answering a

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Understanding how content accelerates sales

Many B2B marketers like to think of their organizations as finely tuned vehicles that speed prospects toward the sale—and the organization toward the prospect. It’s a great aspiration. But what if your turbocharged machine is missing its transmission? No matter how hard you put the

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