TDA and Dell: Using infographics and video to convey complex concepts

TDA and Dell: Using infographics and video to convey complex concepts

How can you help a nontechnical audience understand a complex concept like network security? A team from Dell wanted to reach small business owners and explain to them why they simply can’t afford to ignore

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TDA and VMware: Delivering a continuous stream of CIO content through a global microsite

TDA and VMware: Delivering a continuous stream of CIO content through a global microsite

Who do you really want to reach? Defining your audience is a critical first step in developing content. The assets you create for tech executives, for example, will likely be very different

[...]

Using video to convey complex concepts to a nontechnical audience

How can you help a nontechnical audience understand a complex concept like network security? A team from Dell wanted to reach small business owners and explain to them why they simply can’t afford to ignore network security threats. The ultimate goal was to produce qualified

[...]

Delivering a continuous stream of CIO content for VMware

Who do you really want to reach? Defining your audience is a critical first step in developing content. The assets you create for tech executives, for example, will likely be very different than what you produce for systems administrators. In addition to tuning the information

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