If your organization has spent the time and effort to build B2B marketing buyer personas, shouldn’t you be using them? This guest post from Ardath Albee of TDA Group partner Marketing Interactions shares best practices on what your buyer personas should include—and highlights ways you
Virtual reality and B2B marketing are about to collide, and the ensuing explosion is set to speed up sales cycles through new, immersive experiences. The tools and platforms have been around for a while, but virtual reality is moving beyond gaming and entertainment and being
Just a few years ago, high-tech companies were producing scores of white papers—long documents that could establish thought leadership on a particular topic, suggest best practices for a certain process, or provide in-depth technical information about a unique solution or service. Often stretching from 10
In the high-tech industry and other fields, companies are increasingly building—and acquiring—internal agencies for content marketing, advertising, video production, and similar functions. Does this indicate the demise of the external agency as we know it?
As someone who works at one of those external agencies, I