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March Marketing Madness: 4 trends to watch

Thanks to a roster of Fortune 500 high-tech clients, our content marketing firm has a courtside view of high-tech marketing champs in action. And at this time of year—when we’re not interrupted by the NCAA basketball tournament—we typically get a good sense of emerging trends

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Content Happy Hour: Directing new feats of marketing

Your programs and campaigns don’t take off by themselves. They need direction and soaring content, as you’ll see in this week’s content marketing news digest. Discover the traits of successful CMOs, learn why a venerable television broadcaster is ditching some advertising in favor of content

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Account-based marketing: Is it all hype?

The term “account-based marketing” (ABM) is on my radar. It has turned up with increasing frequency in the past few months—at events, in webinars, on Twitter, and in my inbox—with emails from companies selling ABM automation. The term is clearly gaining momentum. The marketing world

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Turning tough-to-explain technology into sales

The engineers at your high-tech company are very excited—a more efficient process, better speeds and feeds, or compliance with a new protocol that calls for a big new marketing push. But how can you make it sound exciting to your company’s customers? Here are four

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