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Turning tough-to-explain technology into sales

The engineers at your high-tech company are very excited—a more efficient process, better speeds and feeds, or compliance with a new protocol that calls for a big new marketing push. But how can you make it sound exciting to your company’s customers? Here are four

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The 4 TDA blog posts that really hit home in 2015

Which TDA blog posts were most popular with B2B content marketers last year? You chose customer case study best practices—along with a guide for tackling a sensitive subject most content marketers must address throughout their careers. Read on for lessons and humor from last year

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Content Happy Hour: 4 social trends ready to help you luck out

No need to cower under your desk this Friday the 13th. Instead, take a look at this edition of our news roundup. It’s full of tips for boosting your marketing fortunes—and not leaving audience attraction to chance. Get the latest pointers on winning the hearts

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Focusing tips for better results

There’s the hard way, and then there’s the easy way. There’s also the right way, which may seem hard, but better to get it right early on, wouldn’t you say? Read this week’s content marketing news digest for tips that can help you meet your

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