Do your tech content marketers have all of these essential skills?

Are you in tech? Great. Responsible for marketing strategy? Wonderful, congratulations. Committed to content that sells and compels? Super. Have people on board with all three vital tech content marketing skills? If you’re not sure, read on to see why mastery of all these capabilities

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Technology Marketers Hold Steady with Content Marketing [Exclusive Research]

Technology marketers are an interesting group. They report the highest adoption rate of content marketing among all groups of marketers we survey: 95 percent. However, they face a host of unique content marketing challenges:

They are tasked with creating many types of content for numerous points

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March Marketing Madness: 4 trends to watch

Thanks to a roster of Fortune 500 high-tech clients, our content marketing firm has a courtside view of high-tech marketing champs in action. And at this time of year—when we’re not interrupted by the NCAA basketball tournament—we typically get a good sense of emerging trends

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Content Happy Hour: Directing new feats of marketing

Your programs and campaigns don’t take off by themselves. They need direction and soaring content, as you’ll see in this week’s content marketing news digest. Discover the traits of successful CMOs, learn why a venerable television broadcaster is ditching some advertising in favor of content

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