The creative brief: Your map to a successful content journey

Setting off on an adventure without plans or a map can be thrilling. You can let the wind take you where it will. Unfortunately, using that approach for a content marketing project can lead to disaster. Establishing your goals and sharing key information with the

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What is a smart paper?

Demand for traditional content marketing assets continues to fade. In the place of custom print publications and standard PDFs, companies are moving toward shorter, more visually oriented digital assets. At TDA Group, our clients are increasingly requesting blog articles as well as video, eye-catching infographics,

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The cloud is changing B2B marketing

My friend, colleague, and client, Carl Naessans from Telstra, posted a startling blog article about the changing landscape of enterprise sales. In this post, he mentions a recent Forrester study that predicts our economy will employ about a million fewer B2B salespeople in 2020 than

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Do your tech content marketers have all of these essential skills?

Are you in tech? Great. Responsible for marketing strategy? Wonderful, congratulations. Committed to content that sells and compels? Super. Have people on board with all three vital tech content marketing skills? If you’re not sure, read on to see why mastery of all these capabilities

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