Marketing automation holds a lot of potential; every marketer knows that. Expected results include a significant improvement in qualified leads and conversion to sales, as well as better customer retention and increased ability to identify and capitalize on new opportunities from existing customers.
Many marketing leaders,
How can you create a strong flow of content that accelerates the customer journey and produces more sales-ready leads? This week’s digest points you in the right direction. You’ll learn why you should consider alternatives to the PDF for content delivery, how to prepare a
In my last corporate job I was given a Dell computer, a BlackBerry and a flat warning from the IT manager: don’t try to use those Apple toys for work, I was told, they are not secure and we don’t support them.
Cost-effectiveness never goes out of style, and that makes the integrated marketing approach ideal for marketers tasked with managing tight budgets and delivering more quantifiable returns. Integrated marketing maximizes ROI and reduces inefficiencies. It also aligns, supports, and feeds each stage of the sales cycle.
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