4 ways to become more persuasive

Short of hitting prospects over the head, how do you make your organization more persuasive? You can start by reading this week’s edition of our marketing news digest, which looks at delivering the hooks that connect with target audiences. In a nice way, of course.

Read

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Put the marketing back into marketing automation

Marketing automation holds a lot of potential; every marketer knows that. Expected results include a significant improvement in qualified leads and conversion to sales, as well as better customer retention and increased ability to identify and capitalize on new opportunities from existing customers.

Many marketing leaders,

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Accelerating the customer journey

How can you create a strong flow of content that accelerates the customer journey and produces more sales-ready leads? This week’s digest points you in the right direction. You’ll learn why you should consider alternatives to the PDF for content delivery, how to prepare a

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From B2B to B2P – the rise and growing brand influence of the Prosumer

In my last corporate job I was given a Dell computer, a BlackBerry and a flat warning from the IT manager: don’t try to use those Apple toys for work, I was told, they are not secure and we don’t support them.

BlackBerry and

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