Mapping messaging magnetism

Attracting customers in environments crowded with content can be tricky, but as this week’s news digest reveals, the world is full of opportunities for drawing in prospects—and having them stick around. Get strategies to better track content ROI, insights into chief marketers’ top struggles, descriptions

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6 ways to make the most out of your career trajectory

It’s tricky to keep your career on track in the world of content marketing—but there’s a lot of opportunity out there. This week’s digest starts with an article exploring 10 new content marketing roles that may help your organization—and you. Plus, get tips for making

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5 ways to build new relationships

Sometimes it’s important to take the initiative in the world of business-relationship building. This week’s digest explores strategies professionals can use to create meaningful connections across the globe. You’ll learn how to take advantage of LinkedIn’s redesigned app profiles, discover why asset management is the

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How to thin spend and influence people

It’s tricky—and costly—to navigate a world filled with ROI rabbit holes, oodles of influencers, and an ever-growing need for fresh content. This week’s digest explores how you can save money by hiring a content curator to repurpose existing assets, four key ROI questions every marketer

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