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More tips for making the right decisions

So many decisions, so little time. What’s a marketer to do? This week’s digest looks at tools, data, and strategies that can help you make the right choices. You’ll learn about Twitter’s new dashboard, see how the best marketers combine art and science, discover a

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More ways to excel at demanding marketing jobs

Feel like a jack-of-all-trades? No wonder. Effective content marketers must excel at a variety of tasks in numerous settings—and on multiple platforms. This week’s digest looks at recent developments that can make you more effective. You’ll discover which brands publish the most influential content on

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Four Tips to Accelerate Sales Through the B2B Content Funnel

As a B2B marketer in today’s world, you’re on the hook to make your content sell. You can find four ways to get the job done in my recent MarketingProfs opinion piece. Take a look at “Four Tips to Accelerate Sales Through the B2B Content

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Ready, aim, publish – 5 tips for content that hit the mark

Timing is everything when it comes to content that connects. This week’s content marketing digest focuses on best practices for aiming content—and hitting the marketing ROI bulls-eye. You’ll get briefed on where content marketing fits into your overall plan and learn why B2B prospects are

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