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See what makes B2B social content effective [VIDEO]

When is a megaphone also a funnel? Watch TDA Group President Paul Gustafson explain best practices for generating more business prospects in this video: The Anatomy of B2B Social Content. In under two minutes, you’ll learn how thought leadership drives compelling social content through multiple

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4 tips for becoming a customer acquisition VIP

What was more significant to you this this week? Sean Penn flipping out when someone tried to take his picture prior to the DreamForce event–or the four tips we’ve found for becoming a customer acquisition star? Read this week’s edition of our content marketing news

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Boosting content utilization is like effective fishing

When clients ask us how to boost content utilization, age-old angling advice seems to work well: go where the fish are. After baiting the hook with compelling content, you need to cast in spots where your quarry is likely to swim. Using online, social, and

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Why you need a real-time B2B content marketing app [VIDEO]

Watch this video to see why deploying B2B content marketing apps can quickly upgrade your market position. You’ll learn what goes into viral and addictive apps that can compel decision makers to learn more about your offerings—and help your organization foster deeper engagement with audiences essential

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