Mapping messaging magnetism

Attracting customers in environments crowded with content can be tricky, but as this week’s news digest reveals, the world is full of opportunities for drawing in prospects—and having them stick around. Get strategies to better track content ROI, insights into chief marketers’ top struggles, descriptions

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5 ways to build new relationships

Sometimes it’s important to take the initiative in the world of business-relationship building. This week’s digest explores strategies professionals can use to create meaningful connections across the globe. You’ll learn how to take advantage of LinkedIn’s redesigned app profiles, discover why asset management is the

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How to thin spend and influence people

It’s tricky—and costly—to navigate a world filled with ROI rabbit holes, oodles of influencers, and an ever-growing need for fresh content. This week’s digest explores how you can save money by hiring a content curator to repurpose existing assets, four key ROI questions every marketer

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More ways to excel at demanding marketing jobs

Feel like a jack-of-all-trades? No wonder. Effective content marketers must excel at a variety of tasks in numerous settings—and on multiple platforms. This week’s digest looks at recent developments that can make you more effective. You’ll discover which brands publish the most influential content on

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