Joining the mobile video party

Want to be the life of the marketing party? Mix mobile with video. Discover how smartphones and tablets are transforming video viewing habits in this week’s edition of our content marketing news digest. You’ll also find stories about a new YouTube viewer analytics tool, measuring

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What’s a word worth?

Those words you’re writing? They’re so money. Or at least they can be if you’re committed to high-quality content creation. Discover why sharp, clear language is vital to search engine optimization success in this week’s edition of our content marketing digest. Plus, learn 10 things

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Mapping messaging magnetism

Attracting customers in environments crowded with content can be tricky, but as this week’s news digest reveals, the world is full of opportunities for drawing in prospects—and having them stick around. Get strategies to better track content ROI, insights into chief marketers’ top struggles, descriptions

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5 ways to build new relationships

Sometimes it’s important to take the initiative in the world of business-relationship building. This week’s digest explores strategies professionals can use to create meaningful connections across the globe. You’ll learn how to take advantage of LinkedIn’s redesigned app profiles, discover why asset management is the

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