Sign up for innovative marketing insights from TDA

The internal-external agency partnership—finding synergy for success

In the high-tech industry and other fields, companies are increasingly building—and acquiring—internal agencies for content marketing, advertising, video production, and similar functions. Does this indicate the demise of the external agency as we know it?

As someone who works at one of those external agencies, I

[...]

Do I need a design system?

And btw, what is a design system? I’ll begin to answer those questions with a question. Does your business or service produce marketing or communication materials?

If the answer is “yes,” then you need a design system.

A design system is a thoughtful grouping of elements that,

[...]

Seeing what sales sees

Do you see what the sales team sees? If you’re not sure, take a look at this week’s content marketing digest for advice on producing content sales folks crave. You’ll find articles about bridging the divide between sales and marketing teams, and then progress to

[...]

Understanding the Art of the Customer SME Interview

If you’ve caught any of the recent NBA or NHL playoffs, you may have noticed the importance of momentum in these contests. At the professional level, all of the players have talent, but just a few key plays can swing momentum from one

[...]