Ingredients of a successful rebranding campaign for IBM

Rebranding a product line may seem simple to outsiders, but to those responsible for implementing the strategy, it’s an intense and meticulous process.

In the IT industry, brand loyalty tends to be a cumulative process that occurs over months and years of relationship-building. But there are


Whoa! What a groovy week for content!

In today’s digest, dig the top B2B content marketing trends of 2013, get down with 50 awesome content marketing stats, and learn insider tips for far out e-mail campaigns. Yes, 44 years ago this week, half a million very social people gathered for three days


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