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Winning big with current customers

Want to improve customer retention and boost repeat sales? In this week’s March Madness–themed content digest, find out how to turn current clients into super fans of your business with outgoing content. You’ll also learn how millennials are changing the game of B2B buying, which

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Mapping messaging magnetism

Attracting customers in environments crowded with content can be tricky, but as this week’s news digest reveals, the world is full of opportunities for drawing in prospects—and having them stick around. Get strategies to better track content ROI, insights into chief marketers’ top struggles, descriptions

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6 ways to make the most out of your career trajectory

It’s tricky to keep your career on track in the world of content marketing—but there’s a lot of opportunity out there. This week’s digest starts with an article exploring 10 new content marketing roles that may help your organization—and you. Plus, get tips for making

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Content Happy Hour: Super Bowl-inspired differentiation

If you believe many sports pundits, a single game plan adjustment could easily decide this Sunday’s Super Bowl contest between the very similar Baltimore Ravens and San Francisco 49ers. Sound familiar? High-tech, B2B marketers often find themselves in situations where the

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