More ways to get noticed

Content doesn’t go viral on its own. This week’s news digest looks at tips for addressing the perennial problem of getting content read, viewed, heard, and shared. You’ll read about a LinkedIn tool designed to encourage others to share the content your team creates, as

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4 tips for focusing on impact

Is your content reaching the right audiences to have a significant impact on sales? This week’s digest explores four recent news stories about reviewing and improving your content strategy. Find out why your competitors are probably using content audits to size up your business. See

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Updating, creating, and resonating

Hooray! This week is almost over—but the content relevance battle will still be raging when you settle back in your chair on Monday. Prepare. Read this week’s digest for news about the importance of content audits, influencer marketing tips, and why marketing to existing customers

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