Surveying key shifts in content marketing

A few weeks ago I was interviewed by Frank Boosman, the VP of Product Marketing at udu—a very cool startup that has created a programmable data blending and business intelligence platform. I hope you’ll check out the whole interview, which was published on the udu

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4 ways to fail at growth marketing

You’ve been working hard to create the next big thing—and your company is poised to go big. But to reach these lofty goals, you need engaging content to help generate new leads fast. That’s why it’s imperative you resist the temptation to succumb to the

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4 steps to an effective content strategy

Think you have all your marketing ducks in a row? According to a recent MarketingProfs report, only 30 percent of marketers feel their content marketing is effective. What separates this small group of achievers? A documented content strategy and clear messaging.

Almost all marketers today use

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Understanding how content accelerates sales

Many B2B marketers like to think of their organizations as finely tuned vehicles that speed prospects toward the sale—and the organization toward the prospect. It’s a great aspiration. But what if your turbocharged machine is missing its transmission? No matter how hard you put the

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