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Content Happy Hour: Starting the month with a few April jewels

No tricks from us on the first day of April—just the latest gems from the world of content marketing in this week’s news digest. You’ll get nuggets of research data addressing content challenges for technology marketers, find pearls of video marketing wisdom from one of

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March Marketing Madness: 4 trends to watch

Thanks to a roster of Fortune 500 high-tech clients, our content marketing firm has a courtside view of high-tech marketing champs in action. And at this time of year—when we’re not interrupted by the NCAA basketball tournament—we typically get a good sense of emerging trends

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6 ingredients of case studies that deliver results

The universal human instinct to seek out the opinions of others explains why case studies continue to be one of the most effective content marketing tactics—when assembled the right way. People want to know why others purchase a product or service, and validation from a

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Content Happy Hour: Directing new feats of marketing

Your programs and campaigns don’t take off by themselves. They need direction and soaring content, as you’ll see in this week’s content marketing news digest. Discover the traits of successful CMOs, learn why a venerable television broadcaster is ditching some advertising in favor of content

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