Are you in tech? Great. Responsible for marketing strategy? Wonderful, congratulations. Committed to content that sells and compels? Super. Have people on board with all three vital tech content marketing skills? If you’re not sure, read on to see why mastery of all these capabilities
Expect more effort if you wait until the last moment. Just ask any American feverishly completing tax returns today—or you can look at this week’s TDA news digest for developments that can help you move forward.
You’ll learn reasons why you should focus efforts on influencers,
Technology marketers are an interesting group. They report the highest adoption rate of content marketing among all groups of marketers we survey: 95 percent. However, they face a host of unique content marketing challenges:
They are tasked with creating many types of content for numerous points
The CEO of a $100 million tech company recently asked me, “How do you articulate the value of content marketing?” This customer journey graphic was my answer.
The vertical axis is customer value; the horizontal axis is time. Content marketing plays a critical role in moving