Being creative and credible

Oh, you wacky B2B content marketer. You’re on a quest to mix the right blend of originality that compels with believability that sells. Find recipes for concocting the heady combo in this week’s edition of our content marketing news digest. You’ll discover some of the

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What’s the story? And how are you telling it?

Your task? Ensure compelling content. That’s why this week’s digest looks at the latest news about sharpening storytelling skills. You’ll learn how to develop content through a five-part framework and get media company secrets that boost content marketing success. Plus, see how to turn your

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Mapping messaging magnetism

Attracting customers in environments crowded with content can be tricky, but as this week’s news digest reveals, the world is full of opportunities for drawing in prospects—and having them stick around. Get strategies to better track content ROI, insights into chief marketers’ top struggles, descriptions

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6 ways to make the most out of your career trajectory

It’s tricky to keep your career on track in the world of content marketing—but there’s a lot of opportunity out there. This week’s digest starts with an article exploring 10 new content marketing roles that may help your organization—and you. Plus, get tips for making

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