More tips for making the right decisions

So many decisions, so little time. What’s a marketer to do? This week’s digest looks at tools, data, and strategies that can help you make the right choices. You’ll learn about Twitter’s new dashboard, see how the best marketers combine art and science, discover a

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More ways to excel at demanding marketing jobs

Feel like a jack-of-all-trades? No wonder. Effective content marketers must excel at a variety of tasks in numerous settings—and on multiple platforms. This week’s digest looks at recent developments that can make you more effective. You’ll discover which brands publish the most influential content on

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Four Tips to Accelerate Sales Through the B2B Content Funnel

As a B2B marketer in today’s world, you’re on the hook to make your content sell. You can find four ways to get the job done in my recent MarketingProfs opinion piece. Take a look at “Four Tips to Accelerate Sales Through the B2B Content

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5 practical ideas for bread-and-butter marketing

This week, we’re looking at tactical, day-to-day content marketing. You know: the bread and butter of audience building, lead generation, and repeat business—not to mention overall operational efficiency. Find content attributes execs find compelling, see how fast mobile users open promo emails, and new ways

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