6 tips for successful customer reference programs

Few marketing programs match the effectiveness of comprehensive customer reference programs. Third-party endorsements are just instantly credible—whether they’re found in case studies, quotes, press releases, podcasts, videos, or webinars. Still, many marketers struggle to make their customer reference programs work. And that’s a pity, because

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2 key ingredients for successful demand-gen

Remember the famous tagline for Reese’s Peanut Butter Cups? “Two great tastes that taste great together.” Whether or not you happen to be a peanut butter-and-chocolate fan, content and demand-gen definitely go great together. But to drive qualified leads, you need to combine the two

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7 great ways to screw up your executive communications program

Need to add a little extra “oomph” to your content marketing? Incorporating an executive voice can make your assets more compelling and persuasive. But while you may garner more interest this way, there are a number of routes toward making your executive communications program go

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Language of Business

Do you struggle with how to best share all the data points you gather about marketing programs and conveying success? Do you know how to speak the language of business? Hone your skills for sharing the results that matter with your leadership with this straightforward, three-step approach

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