Language of Business

Do you struggle with how to best share all the data points you gather about marketing programs and conveying success? Do you know how to speak the language of business? Hone your skills for sharing the results that matter with your leadership with this straightforward, three-step approach

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Cloud providers must fly past 3 challenges to accelerate revenue growth

If the future of tech is cloud, the future has arrived. Why are so many cloud providers struggling to grow revenue at the sensational scale everyone seems to expect? To find out, I recently attended the Amazon Web Services (AWS) Summit in San Francisco, where

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Is Weak Content Slowing Down Your Lead-Gen Efforts?

Congratulations, marketer.

You’ve implemented your shiny new marketing automation (Marketo, Pardot, HubSpot, or some similar tool). As part of the demand-gen effort, you’ve built personas for the purchasers and influencers involved in your buyer’s journey. You’ve created lead-generation campaigns and assets to capture and incubate leads.

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How Buyer Personas Keep B2B Marketers from Playing ‘Guess Who’ with Content

If your organization has spent the time and effort to build B2B marketing buyer personas, shouldn’t you be using them? This guest post from Ardath Albee of TDA Group partner Marketing Interactions shares best practices on what your buyer personas should include—and highlights ways you

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