5 tips for scoring more goals

Scoring goals in content marketing doesn’t happen by itself. Read this World Cup-themed edition of our weekly digest for tips about setting yourself up to win in social, search, and video venues. You’ll see stories about avoiding the penalty of unshared content, pressing your advantage

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Reassuring content marketing news items for Friday the 13th

Bad luck due to an arbitrary calendar date? Nonsense. Things look pretty sunny for savvy content marketers this Friday the 13th. This week’s TDA Content Happy Hour provides expert insight on items to consider for midyear reviews, more stats to support increased mobile marketing budgets,

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Summer school for content marketers

School’s out, but there’s always something new for content marketers to learn. This week’s digest features tips that may help you stay sharp throughout the rest of the year. You’ll get help with assessing your content marketing efforts, learn what top conversion rate performers do

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Giving irrelevancy the boot

Content marketing shouldn’t be an exercise in futility. This week’s news digest looks at four ways to ensure your work has meaning—and positively affects your organization. You’ll find an explanation of why B2B marketing and B2C marketing are different species, and a guide to creating

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