Will your November be a turkey?

November: Family, friends, football—and well, flailing. While it’s often the busiest month of the year for content marketers, it can also be a time when content marketers paradoxically become less effective. Read this week’s news digest to see what pitfalls to avoid so that November

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Prepping for the mid-quarter review

Students are cramming for midterms and you, dear content marketer, are presumably assessing mid-quarter results. Consider this week’s content marketing digest as a study aid for your analysis of what’s working and what needs to be improved. Our notes this week cover B2B marketing benchmarks,

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Tips for a lucky Friday the 13th

Get out of that secluded location. Bypass the basement stairs. Don’t run from danger in stiletto heels. And be sure to ward off professional perils with this week’s content marketing news digest. This Friday the 13th version is full of news content marketers can use

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Ranking marketing investments, platforms, and tactics

Savvy marketers know that popularity is indeed often a measure of worth – or, at the very least, opportunity. In this week’s news digest you’ll find out how marketers plan to use their budgets in 2014 along with social platform preferences across a range of

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