Updating, creating, and resonating

Hooray! This week is almost over—but the content relevance battle will still be raging when you settle back in your chair on Monday. Prepare. Read this week’s digest for news about the importance of content audits, influencer marketing tips, and why marketing to existing customers

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5 content marketing resolutions for 2014

Now that you’re back in the office, it’s time to set your content marketing goals for 2014. This week’s articles will help you set resolutions that will benefit sales and marketing alike—and make for a successful year. Read on for an infographic that charts the

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See what makes B2B social content effective [VIDEO]

When is a megaphone also a funnel? Watch TDA Group President Paul Gustafson explain best practices for generating more business prospects in this video: The Anatomy of B2B Social Content. In under two minutes, you’ll learn how thought leadership drives compelling social content through multiple

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Boosting content utilization is like effective fishing

When clients ask us how to boost content utilization, age-old angling advice seems to work well: go where the fish are. After baiting the hook with compelling content, you need to cast in spots where your quarry is likely to swim. Using online, social, and

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