Sign up for innovative marketing insights from TDA

Making your message magnetic

How do you craft and deliver messages that compel prospects to move down the sales funnel? In this week’s news digest, we examine the elements of magnetic content that harness the marketing laws of attraction. Go beyond the points of the compass to outer space

[...]

Ancient timing advice for future content effectiveness

Applying this ancient bit of wisdom can help your company get noticed: “Right timing is in all things the most important factor.” So join us as we open an amphora to toast recent news about timing and its positive effect on content. Sure, we may have

[...]

Make short work out of long days

Never mind what the almanac says about today—June 21—being the longest day of the year. For content marketers, just about every day is long. This week’s news digest illuminates ways to get more results with less effort and expense. Read up on these solstice tips

[...]

Teeing up championship content

Why are we teeing off this week’s digest with a study about accelerating tablet ownership? Just a few days ago, we met the IBMers producing mobile and Web properties for this weekend’s U.S. Open golf championship. The same team produced sites for the Masters Tournament, and

[...]