C-level blogging: 7 tips for successfully using a ghostwriter

For executives at high-tech companies, C-level blogging is a great idea—in theory. The time-consuming reality is usually another matter.

Still, a blog from the C-suite means you can personally reach a much-larger yet targeted audience than would otherwise be possible. You can contribute thought leadership, share

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Why you need a content audit to make this year successful

The pace of change in today’s business world can be breathtaking. Technology advancements and new market requirements are continually emerging. What worked well last year may not serve your interests this year. That’s why many companies regularly audit their IT applications to see if they’re

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Top 5 TDA blog posts of 2016—and what they signify for 2017

Happy 2017! In keeping with TDA tradition, we’ve identified the top 5 blog posts of 2016 for a peek at top-of-mind items for B2B marketers over the last 12 months. But this annual exercise is more than a look in the rearview mirror. It frequently provides a

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See how TDA and VMware created an effective C-level content stream [VIDEO]

If your most important audiences are hard to reach, watch this video about best practices for effective content streams. You’ll discover how TDA and VMware created a platform for compelling and award-winning content that reaches elusive CIOs.

Taken from a recent talk at the Silicon Valley

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