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The anatomy of an effective marketing video

When it comes to showing prospects how your product works, how it solves their problems, and how it is used by others, video is one of the most effective mediums you can use. When properly produced, video can engage and educate customers, drive conversions, and

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A Walk Through TDA’s Award-Winning Assets

From VMware CIO Vantage and IBM Business Partner Voices to our Dell SonicWALL and IBM Data Refinery videos, we take you on a walk through TDA’s award-winning assets.

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TDA and Dell: Using infographics and video to convey complex concepts

TDA and Dell: Using infographics and video to convey complex concepts

How can you help a nontechnical audience understand a complex concept like network security? A team from Dell wanted to reach small business owners and explain to them why they simply can’t afford to ignore

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TDA and IBM: Conducting a choir of individual voices

TDA and IBM: Conducting a choir of individual voices

Many organizations strive to maintain a single, consistent style and voice across content marketing projects. Achieving that goal can be challenging: marketing teams often must integrate a variety of ideas, create a unified message, and then convey

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