Ghostwriting isn’t for ghosts: Treat yourself to these C-level blogging tips

Afraid of the scary time commitment involved in crafting thought-leadership blogs? Help yourself to this week’s treat: When you commission three blogs from TDA, you’ll get an additional blog for free. And to make things even less frightening, take a look at the tips below

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The internal-external agency partnership—finding synergy for success

In the high-tech industry and other fields, companies are increasingly building—and acquiring—internal agencies for content marketing, advertising, video production, and similar functions. Does this indicate the demise of the external agency as we know it?

As someone who works at one of those external agencies, I

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Put the marketing back into marketing automation

Marketing automation holds a lot of potential; every marketer knows that. Expected results include a significant improvement in qualified leads and conversion to sales, as well as better customer retention and increased ability to identify and capitalize on new opportunities from existing customers.

Many marketing leaders,

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Planning for soaring success

Want to ascend to new heights? You’ll need strong-as-steel plans to rise above the competition and market noise. This week’s digest leaps to an article about structuring content sequencing, and then zooms toward stories that cover best practices for strategy documentation, maximizing Twitter timing, and

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