Conducting a choir of individual voices

Many organizations strive to maintain a single, consistent style and voice across content marketing projects. Achieving that goal can be challenging: marketing teams often must integrate a variety of ideas, create a unified message, and then convey that message without deviation.

But what if you need

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Delivering a continuous stream of CIO content for VMware

Who do you really want to reach? Defining your audience is a critical first step in developing content. The assets you create for tech executives, for example, will likely be very different than what you produce for systems administrators. In addition to tuning the information

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Accelerating the customer journey

How can you create a strong flow of content that accelerates the customer journey and produces more sales-ready leads? This week’s digest points you in the right direction. You’ll learn why you should consider alternatives to the PDF for content delivery, how to prepare a

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