Surveying key shifts in content marketing

A few weeks ago I was interviewed by Frank Boosman, the VP of Product Marketing at udu—a very cool startup that has created a programmable data blending and business intelligence platform. I hope you’ll check out the whole interview, which was published on the udu

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4 steps to an effective content strategy

Think you have all your marketing ducks in a row? According to a recent MarketingProfs report, only 30 percent of marketers feel their content marketing is effective. What separates this small group of achievers? A documented content strategy and clear messaging.

Almost all marketers today use

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Understanding how content accelerates sales

Many B2B marketers like to think of their organizations as finely tuned vehicles that speed prospects toward the sale—and the organization toward the prospect. It’s a great aspiration. But what if your turbocharged machine is missing its transmission? No matter how hard you put the

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2 key ingredients for successful demand-gen

Remember the famous tagline for Reese’s Peanut Butter Cups? “Two great tastes that taste great together.” Whether or not you happen to be a peanut butter-and-chocolate fan, content and demand-gen definitely go great together. But to drive qualified leads, you need to combine the two

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