Not to put you on the spot, but what’s really so important about your company? If you hesitate—or if answers vary throughout your organization—then it’s probably time to start highlighting what success means in your messaging. A solid messaging guide that highlights everybody’s potential success
A few weeks ago I was interviewed by Frank Boosman, the VP of Product Marketing at udu—a very cool startup that has created a programmable data blending and business intelligence platform. I hope you’ll check out the whole interview, which was published on the udu
Think you have all your marketing ducks in a row? According to a recent MarketingProfs report, only 30 percent of marketers feel their content marketing is effective. What separates this small group of achievers? A documented content strategy and clear messaging.
Almost all marketers today use
Many B2B marketers like to think of their organizations as finely tuned vehicles that speed prospects toward the sale—and the organization toward the prospect. It’s a great aspiration. But what if your turbocharged machine is missing its transmission? No matter how hard you put the