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TDA and IBM: Conducting a choir of individual voices

TDA and IBM: Conducting a choir of individual voices

Many organizations strive to maintain a single, consistent style and voice across content marketing projects. Achieving that goal can be challenging: marketing teams often must integrate a variety of ideas, create a unified message, and then convey

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The Road to Great Video Marketing

What’s the secret to successful video marketing? You need to have a strategy. Unfortunately, many inexperienced brands’ strategies consist solely of boosting their numbers. They focus on “getting views,” rather than on the ultimate goals of their company, and how video marketing will help them

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Content Happy Hour: Starting the month with a few April jewels

No tricks from us on the first day of April—just the latest gems from the world of content marketing in this week’s news digest. You’ll get nuggets of research data addressing content challenges for technology marketers, find pearls of video marketing wisdom from one of

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Content Happy Hour: Multiple attractions deliver more thrills

Relying on a single content format is like running an amusement park with only one ride. This week’s digest is full of ideas for tactics you may have overlooked—and may compel prospects to line up and learn more about the fun they’ll have with your

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