Avoiding writer roulette—and the consequences of hiring bad writers

“Writer roulette” is never fun. If you play, you’ll lose.

If you’re reading this post, chances are you’ve played this miserable game. Here’s the typical setup: You’re under pressure to get something produced. It could be a blog post, a white paper, an executive presentation, an

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Is Weak Content Slowing Down Your Lead-Gen Efforts?

Congratulations, marketer.

You’ve implemented your shiny new marketing automation (Marketo, Pardot, HubSpot, or some similar tool). As part of the demand-gen effort, you’ve built personas for the purchasers and influencers involved in your buyer’s journey. You’ve created lead-generation campaigns and assets to capture and incubate leads.

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What makes a smart paper ‘smart’?

You have to get up pretty early to outsmart the competition with content these days. And that often means finding clever ways to deliver your message on smartphones and tablets, as well as the venerable laptop. The challenge for marketers is to connect with customers

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TDA and IBM: Turning B2B content marketing into a game

TDA and IBM: Turning B2B content marketing into a game

Your customers and prospects are barraged with calls, emails, social media posts, and other attempts to connect all day long. How will your content marketing assets attract their attention and keep it long enough to get

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