How do you diplomatically tell important people that they can’t write?

I recently had lunch with a friend who manages the relationships between one of our clients and an important group of industry analysts. He described a ticklish challenge he’s facing this way: “All of these guys are smart, but not all of them can write.

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Feeding audience appetites

Just what do audiences crave? This week’s digest explores how marketers can modify their menus to meet changing media consumption habits. Read about mobile’s huge impact on everything from newspapers to search, and find out why Google’s “mobile-friendly” update may make some content hard to

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More ways to get noticed

Content doesn’t go viral on its own. This week’s news digest looks at tips for addressing the perennial problem of getting content read, viewed, heard, and shared. You’ll read about a LinkedIn tool designed to encourage others to share the content your team creates, as

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Overcome your fear of Friday the 13th

Suffering from an acute case of paraskevidekatriaphobia? Don’t worry—we can help you overcome your fear of Friday the 13th. First, take a deep cleansing breath. Then read this week’s TDA Content Happy Hour, which has a healthy dose of content marketing tips. You’ll learn new

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