4 tips for focusing on impact

Is your content reaching the right audiences to have a significant impact on sales? This week’s digest explores four recent news stories about reviewing and improving your content strategy. Find out why your competitors are probably using content audits to size up your business. See

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More tips for making the right decisions

So many decisions, so little time. What’s a marketer to do? This week’s digest looks at tools, data, and strategies that can help you make the right choices. You’ll learn about Twitter’s new dashboard, see how the best marketers combine art and science, discover a

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Four Tips to Accelerate Sales Through the B2B Content Funnel

As a B2B marketer in today’s world, you’re on the hook to make your content sell. You can find four ways to get the job done in my recent MarketingProfs opinion piece. Take a look at “Four Tips to Accelerate Sales Through the B2B Content

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Reassuring content marketing news items for Friday the 13th

Bad luck due to an arbitrary calendar date? Nonsense. Things look pretty sunny for savvy content marketers this Friday the 13th. This week’s TDA Content Happy Hour provides expert insight on items to consider for midyear reviews, more stats to support increased mobile marketing budgets,

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