Surveying key shifts in content marketing

A few weeks ago I was interviewed by Frank Boosman, the VP of Product Marketing at udu—a very cool startup that has created a programmable data blending and business intelligence platform. I hope you’ll check out the whole interview, which was published on the udu

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What does it all mean?

Is your work attracting prospects—and getting those prospects closer to purchase? This week, our content marketing news digest looks at developments that may help B2B marketers answer these questions. Read on to discover how well particular content types attract high-quality leads, and peek at new

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Gifts that keep on giving

Now that Black Friday is history, carols fill the shopping malls and Christmas lights are up. Read this week’s Content Happy Hour to learn how the right content can become a gift that keeps on giving. Discover how you can turn tactical content into strategic

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