Marketing high-tech products always comes with a special kind of challenge. How do you grab attention and build excitement about a solution while still communicating enough technical information to be credible? That task brought IBM to TDA seeking help with messaging and marketing its IBM®
Your mother was wrong: looks do matter. Integrating compelling visuals into your content marketing can help attract prospects and keep them engaged. In this week’s digest, read about how the Economist is boosting its investment in digital media, including more graphically oriented platforms. Learn which
Great presentation leads to interest, investigation, and consumption. Just ask any reputable restaurateur or designer of haute couture. Or you can skip the bother and read this week’s news roundup for content packaging best practices that can help build and retain audiences.
You’ll find social media
Struggling to deliver content optimized for mobile and social audiences? The recent history of marketing and publishing suggests you could be using the wrong format to attract and retain prospects and clients. If you mostly rely on the venerable Portable Document Format (PDF), you may