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Using smart papers for intelligent tech marketing

Marketing high-tech products always comes with a special kind of challenge. How do you grab attention and build excitement about a solution while still communicating enough technical information to be credible? That task brought IBM to TDA seeking help with messaging and marketing its IBM®

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Scaling new opportunities

Catch up on how content marketers are reaching new heights in this week’s news digest. You’ll find out why content and digital marketing efforts are getting more funding—and learn what you can do to get your share of those dollars. Discover how to harness new

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Happy New Year! Instructions for Mixing a Heady Content Cocktail [VIDEO]

We’re wrapping up 2014 and looking ahead to the upcoming year. And what better way to kick off 2015 than with a potent content cocktail? Watch TDA President Paul Gustafson explain how to mix the concoction in this video. You’ll see how seemingly unrelated ingredients

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Making budgetary dreams come true

Ah, dreams. Wouldn’t it be nice to dine on a bigger slice of the funding pie? This week we’ve compiled current news articles about how to make larger budget portions more than a dream. And that’s important for many marketers who are fast approaching the

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