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Tips for growing influence

Before you sign off for the long weekend, take a peek at news that examines widening your influence in the weeks ahead. Our news digest may help you do a better job of attracting B2B buyers. Understand the importance of Google expanding search functionality to

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Sidestepping slippery situations

When you’ve got all the right moves, you can handle tricky situations with aplomb. This week’s digest looks at ways for marketers to negotiate difficult situations with grace. See 11 content mishaps to avoid, and learn how a simple step can prevent awkward tweets. You’ll

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Cracking everyday marketing puzzles

This Friday’s content marketing news digest features articles that demystify routine marketing activities—so you can accomplish more when next Monday rolls around. Discover tips for ensuring audience trust by getting your message across accurately, quickly, and intelligently. Then find more news to celebrate at the

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Surfacing the right audiences

Are you using the right tactics to see and connect with prospects? In this week’s news digest, learn how Millennial, Gen X, and Baby Boomer B2B buyers engage with vendors in very different ways—and how to effectively appeal to each generation. You’ll also discover the

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