10 big Friday questions

Do you know how to use quizzes in your content marketing, structure a marketing team, or douse hair-on-fire syndrome? We’ve compiled news items that answer these questions (along with seven others) in this week’s digest. Test your content marketing news smarts with questions about the

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Tips for becoming a social media beast

Want to reach a bigger audience on social media and boost engagement? This week’s news digest looks at five stories that provide tips and tricks for succeeding on popular social networks. Learn how to create the ideal personal profile on LinkedIn, which industries you should

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5 practical ideas for bread-and-butter marketing

This week, we’re looking at tactical, day-to-day content marketing. You know: the bread and butter of audience building, lead generation, and repeat business—not to mention overall operational efficiency. Find content attributes execs find compelling, see how fast mobile users open promo emails, and new ways

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5 tips for scoring more goals

Scoring goals in content marketing doesn’t happen by itself. Read this World Cup-themed edition of our weekly digest for tips about setting yourself up to win in social, search, and video venues. You’ll see stories about avoiding the penalty of unshared content, pressing your advantage

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