Cost-effectiveness never goes out of style, and that makes the integrated marketing approach ideal for marketers tasked with managing tight budgets and delivering more quantifiable returns. Integrated marketing maximizes ROI and reduces inefficiencies. It also aligns, supports, and feeds each stage of the sales cycle.
Does your content do most of the selling for your company? It should. But if it doesn’t, watch “Understanding the B2B Content Funnel” to see if your content strategy mirrors an effective sales funnel. This step-by-step video presentation describes the repeatable best practices TDA