Eyes wide open for opportunity

How about a Friday pick-me-up that confirms the power of your content marketing programs? This week’s brisk news digest explores the successful blend of tactics that are energizing a mattress brand’s marketing efforts and boosting LinkedIn’s fortunes. Learn four ways to invigorate those tired listicles

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Feeding audience appetites

Just what do audiences crave? This week’s digest explores how marketers can modify their menus to meet changing media consumption habits. Read about mobile’s huge impact on everything from newspapers to search, and find out why Google’s “mobile-friendly” update may make some content hard to

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Making the content-data connection

How about some data about the data that makes your content a more effective selling tool? This week’s digest is full of recent news about the insights that can help you better guide prospects toward the sale. You’ll find out how to start using Facebook’s

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More good news for marketers

How about some good news to end the week? This edition of our news digest starts with a story that may help you acquire more budget, and then moves on to articles that may inspire you to expand your social and mobile outreach. You’ll find

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