5 tips for scoring more goals

Scoring goals in content marketing doesn’t happen by itself. Read this World Cup-themed edition of our weekly digest for tips about setting yourself up to win in social, search, and video venues. You’ll see stories about avoiding the penalty of unshared content, pressing your advantage

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Kissing your LinkedIn Services and Products tabs good-bye

Are you prepared for next week? Taxes are due in the United States on Tuesday—and the day before that, LinkedIn will remove every company’s Product and Services tabs the social platform hosts. This week’s news digest looks at this inevitable content purge, and tells how

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5 ways to extend your content’s reach

Your content can’t hit its mark if it doesn’t get in front of the eyes that matter. This week’s Content Happy Hour offers advice on crafting messages that will get shared, retweeted, and liked to extend your reach. Read on for data-driven analysis of what

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5 stories you’ll love this Valentine’s Day

Romance is in the air this week, and even the companies that content marketers work for aren’t immune. The five stories here tell tales of love and loss, and can teach us valuable marketing lessons along the way. Read on to learn why Google users

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