5 ways to crown your creative achievements

Content is king in B2B marketing, but how do you make sure the king’s reign is effective? This week’s digest examines five ways to elevate creative efforts so your company has a better chance of assuming a market leadership position. You’ll discover elements needed for

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What’s so scary about Friday the 13th?

Friday the 13th? Bah. We think preparation and observation ward off bad luck and exasperation. This week’s edition of our news digest features stories that may turn perceived bad luck into good fortune. You’ll find news about metrics that should really drive marketing efforts, the

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Keeping up with increased expectations

Strenuous week? Before you run off for the weekend, let this week’s content marketing news digest suggest ways to twist increased expectations to your advantage. You’ll get insight into hurdling the digital skills gap, see why the C-suite views social media fitness as essential for

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7 social developments more likely to affect you than the Twitter IPO

Stop reading yet another Twitter IPO story already. This edition of our weekly news digest looks at seven recent social media developments far more likely to affect the way content marketers work. Find social strategy benchmarking resources, the latest on using Google+ to understand YouTube

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