Using smart papers for intelligent tech marketing

Marketing high-tech products always comes with a special kind of challenge. How do you grab attention and build excitement about a solution while still communicating enough technical information to be credible? That task brought IBM to TDA seeking help with messaging and marketing its IBM®

[...]

Wowing your audiences

This week’s content marketing digest is full of ideas for captivating the people you need to influence. You’ll first see a handy public speaking cheat sheet for planning, practicing, and delivering the perfect speech. Then, discover why just being yourself can contribute to business success

[...]

Pulse 2014 drenches attendees with cloud solutions

It was raining ideas at the recent IBM-sponsored Pulse 2014 cloud computing conference in Las Vegas. You rarely see the potential of the cloud crystallize right in front of you in a new way, but that’s what I experienced when I attended Pulse 2014 from

[...]

Making outreach seem effortless

This week’s digest is full of the latest news about minimizing effort and maximizing results in your social, mobile, and video campaigns—and takes its cue from Thomas Edison, who once sputtered, “Results! Why, man, I have gotten a lot of results. I know several thousand

[...]

Sign up for innovative marketing insights from TDA