Remember the famous tagline for Reese’s Peanut Butter Cups? “Two great tastes that taste great together.” Whether or not you happen to be a peanut butter-and-chocolate fan, content and demand-gen definitely go great together. But to drive qualified leads, you need to combine the two
If the future of tech is cloud, the future has arrived. Why are so many cloud providers struggling to grow revenue at the sensational scale everyone seems to expect? To find out, I recently attended the Amazon Web Services (AWS) Summit in San Francisco, where
Savvy marketers know finely crafted e-books are highly effective tools for promoting products and services. Yet three common mistakes often ensure that e-books end up collecting digital dust. It’s a pity, because these design-rich, information-stuffed pieces pack an impressive descriptive punch while explaining the benefits
Differentiation makes all the difference in tech marketing. See how you can shine a light on your offerings in this week’s content marketing digest. We’ve illuminated the way to stories covering effective social media outreach and best practices for improving the impact of visual content.