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Is Weak Content Slowing Down Your Lead-Gen Efforts?

Congratulations, marketer.

You’ve implemented your shiny new marketing automation (Marketo, Pardot, HubSpot, or some similar tool). As part of the demand-gen effort, you’ve built personas for the purchasers and influencers involved in your buyer’s journey. You’ve created lead-generation campaigns and assets to capture and incubate leads.

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Top tips for audience appeal

More is always better when it comes to numbers of engaged audience members. Read this week’s news digest to get the latest developments in attracting the influential people your revenue goals depend on. See which search engine ranking factors are most important and find tips

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