4 components of an effective success story

If your business is similar to most IT companies, success stories are likely to be the most valuable marketing content you can produce. Done right, these stories overcome skepticism, shorten sales cycles, and help close deals. This form of sales literature provides real-world evidence of

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10 big Friday questions

Do you know how to use quizzes in your content marketing, structure a marketing team, or douse hair-on-fire syndrome? We’ve compiled news items that answer these questions (along with seven others) in this week’s digest. Test your content marketing news smarts with questions about the

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What’s the story? And how are you telling it?

Your task? Ensure compelling content. That’s why this week’s digest looks at the latest news about sharpening storytelling skills. You’ll learn how to develop content through a five-part framework and get media company secrets that boost content marketing success. Plus, see how to turn your

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5 ways to crown your creative achievements

Content is king in B2B marketing, but how do you make sure the king’s reign is effective? This week’s digest examines five ways to elevate creative efforts so your company has a better chance of assuming a market leadership position. You’ll discover elements needed for

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