B2B Black Friday special: 20% off content services

Shop for things that will help your organization accelerate sales in the weeks to come. Take advantage of TDA’s Black Friday content sale. We’ve discounted a number of services by 20 percent when you open a new purchase order with us.

This special offer covers assets

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How Buyer Personas Keep B2B Marketers from Playing ‘Guess Who’ with Content

If your organization has spent the time and effort to build B2B marketing buyer personas, shouldn’t you be using them? This guest post from Ardath Albee of TDA Group partner Marketing Interactions shares best practices on what your buyer personas should include—and highlights ways you

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Get Your B2B Buyer Persona Effectiveness Score

How effective are you at using personas to guide your B2B messaging and content creation? This guest post from Ardath Albee of Marketing Interactions can help you evaluate your B2B buyer persona effectiveness score and pinpoint areas that need improvement.

Does your buyer persona have

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C-level blogging: 7 tips for successfully using a ghostwriter

For executives at high-tech companies, C-level blogging is a great idea—in theory. The time-consuming reality is usually another matter.

Still, a blog from the C-suite means you can personally reach a much-larger yet targeted audience than would otherwise be possible. You can contribute thought leadership, share

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