C-level blogging: 7 tips for successfully using a ghostwriter

For executives at high-tech companies, C-level blogging is a great idea—in theory. The time-consuming reality is usually another matter.

Still, a blog from the C-suite means you can personally reach a much-larger yet targeted audience than would otherwise be possible. You can contribute thought leadership, share

[...]

Define your message—before you start creating content

Does this scenario sound familiar? Two months before a new product launch, you need a lot of content, and you need it fast: a web page, solution brief, blog post, infographic, tweets, and more. But your content creation team has more questions than answers.

Sure, you’ve

[...]

How Buyer Personas Keep B2B Marketers from Playing ‘Guess Who’ with Content

If your organization has spent the time and effort to build B2B marketing buyer personas, shouldn’t you be using them? This guest post from Ardath Albee of TDA Group partner Marketing Interactions shares best practices on what your buyer personas should include—and highlights ways you

[...]

Get Your B2B Buyer Persona Effectiveness Score

How effective are you at using personas to guide your B2B messaging and content creation? This guest post from Ardath Albee of Marketing Interactions can help you evaluate your B2B buyer persona effectiveness score and pinpoint areas that need improvement.

Does your buyer persona have

[...]

Sign up for innovative marketing insights from TDA