Technology Marketers Hold Steady with Content Marketing [Exclusive Research]

Technology marketers are an interesting group. They report the highest adoption rate of content marketing among all groups of marketers we survey: 95 percent. However, they face a host of unique content marketing challenges:

They are tasked with creating many types of content for numerous points

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6 ingredients of case studies that deliver results

The universal human instinct to seek out the opinions of others explains why case studies continue to be one of the most effective content marketing tactics—when assembled the right way. People want to know why others purchase a product or service, and validation from a

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Content Happy Hour: Directing new feats of marketing

Your programs and campaigns don’t take off by themselves. They need direction and soaring content, as you’ll see in this week’s content marketing news digest. Discover the traits of successful CMOs, learn why a venerable television broadcaster is ditching some advertising in favor of content

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The 4 TDA blog posts that really hit home in 2015

Which TDA blog posts were most popular with B2B content marketers last year? You chose customer case study best practices—along with a guide for tackling a sensitive subject most content marketers must address throughout their careers. Read on for lessons and humor from last year

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