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TDA and IBM: Conducting a choir of individual voices

TDA and IBM: Conducting a choir of individual voices

Many organizations strive to maintain a single, consistent style and voice across content marketing projects. Achieving that goal can be challenging: marketing teams often must integrate a variety of ideas, create a unified message, and then convey

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Using video to convey complex concepts to a nontechnical audience

How can you help a nontechnical audience understand a complex concept like network security? A team from Dell wanted to reach small business owners and explain to them why they simply can’t afford to ignore network security threats. The ultimate goal was to produce qualified

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Delivering a continuous stream of CIO content for VMware

Who do you really want to reach? Defining your audience is a critical first step in developing content. The assets you create for tech executives, for example, will likely be very different than what you produce for systems administrators. In addition to tuning the information

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What is a smart paper?

Demand for traditional content marketing assets continues to fade. In the place of custom print publications and standard PDFs, companies are moving toward shorter, more visually oriented digital assets. At TDA Group, our clients are increasingly requesting blog articles as well as video, eye-catching infographics,

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