Define your message—before you start creating content

Does this scenario sound familiar? Two months before a new product launch, you need a lot of content, and you need it fast: a web page, solution brief, blog post, infographic, tweets, and more. But your content creation team has more questions than answers.

Sure, you’ve


The internal-external agency partnership—finding synergy for success

In the high-tech industry and other fields, companies are increasingly building—and acquiring—internal agencies for content marketing, advertising, video production, and similar functions. Does this indicate the demise of the external agency as we know it?

As someone who works at one of those external agencies, I


Understanding the Art of the Customer SME Interview

If you’ve caught any of the recent NBA or NHL playoffs, you may have noticed the importance of momentum in these contests. At the professional level, all of the players have talent, but just a few key plays can swing momentum from one


TDA-Produced IBM Data Management Magazine Wins Gold Eddie Award

Mountain View, CA—November 2, 2011  TDA Group, LLC, today announced that leading publishing industry journal FOLIO: Magazine has awarded TDA-produced IBM Data Management magazine a gold Eddie award. IBM Data Management earned the top award in the 2011 Business to Business, Technology/Computing/Telecom, Full Issue category.



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