Does this scenario sound familiar? Two months before a new product launch, you need a lot of content, and you need it fast: a web page, solution brief, blog post, infographic, tweets, and more. But your content creation team has more questions than answers.
In the high-tech industry and other fields, companies are increasingly building—and acquiring—internal agencies for content marketing, advertising, video production, and similar functions. Does this indicate the demise of the external agency as we know it?
As someone who works at one of those external agencies, I
If you’ve caught any of the recent NBA or NHL playoffs, you may have noticed the importance of momentum in these contests. At the professional level, all of the players have talent, but just a few key plays can swing momentum from one