Yes, 2017 is quickly drawing to a close. You might have plans to take a short vacation before the new year. But before you close up shop, take stock of your content marketing programs. Do you have all the resources you need to support the
Does this scenario sound familiar? Two months before a new product launch, you need a lot of content, and you need it fast: a web page, solution brief, blog post, infographic, tweets, and more. But your content creation team has more questions than answers.
In the high-tech industry and other fields, companies are increasingly building—and acquiring—internal agencies for content marketing, advertising, video production, and similar functions. Does this indicate the demise of the external agency as we know it?
As someone who works at one of those external agencies, I