6 must-have tech marketing essentials to check off your end-of-year list

Yes, 2017 is quickly drawing to a close. You might have plans to take a short vacation before the new year. But before you close up shop, take stock of your content marketing programs. Do you have all the resources you need to support the

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An end-of-summer checklist for tech marketers

Summer vacation is over. The kids are going back to school, and you’re heading back to work. Now it’s time for a “back-to” inventory to ensure everyone has what they need to succeed. The kids may get by with pencils, pens, and a new backpack.

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Define your message—before you start creating content

Does this scenario sound familiar? Two months before a new product launch, you need a lot of content, and you need it fast: a web page, solution brief, blog post, infographic, tweets, and more. But your content creation team has more questions than answers.

Sure, you’ve

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The internal-external agency partnership—finding synergy for success

In the high-tech industry and other fields, companies are increasingly building—and acquiring—internal agencies for content marketing, advertising, video production, and similar functions. Does this indicate the demise of the external agency as we know it?

As someone who works at one of those external agencies, I

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