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Accelerating the customer journey

How can you create a strong flow of content that accelerates the customer journey and produces more sales-ready leads? This week’s digest points you in the right direction. You’ll learn why you should consider alternatives to the PDF for content delivery, how to prepare a

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Find big opportunities in the week’s top stories

Advantages await marketers who follow the latest content marketing news developments. In this edition of our weekly digest, you’ll discover why you should spend more on visual assets, focus on creating mobile content, and carefully craft your email subject lines. You’ll also learn why content

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From B2B to B2P – the rise and growing brand influence of the Prosumer

In my last corporate job I was given a Dell computer, a BlackBerry and a flat warning from the IT manager: don’t try to use those Apple toys for work, I was told, they are not secure and we don’t support them.

BlackBerry and

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The latest on driving engagement

Consider this TDA maxim as you settle down with your Friday beverage of choice: Don’t just attract—make sure you interact. To demonstrate, we’ve scoured the Web to find recent stories about driving engagement so you can accelerate the sales cycle (you know, the stuff content

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