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10 big Friday questions

Do you know how to use quizzes in your content marketing, structure a marketing team, or douse hair-on-fire syndrome? We’ve compiled news items that answer these questions (along with seven others) in this week’s digest. Test your content marketing news smarts with questions about the

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eMarketer: Reach B2B Execs with Snappy Video

Why do decision makers pay attention to video content? This recent eMarketer article explains why short videos can be extraordinarily effective tools for reaching and engaging executives. As Paul Gustafson, president of TDA, notes, “There’s no better way to deliver and impart understanding in a

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Dodging spooky challenges

Content marketing can appear downright scary this time of year. Halloween signals a frantic race toward meeting end-of-year objectives, frenzied efforts to use or find budgets, and the chilling pressure to plan for next year. Besides, what the heck will you wear to the office

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Hey, look at me!

Having trouble getting prospects to focus on you? This edition of our content marketing news digest serves up recent items about getting audiences to pay attention to what you have to say. See lessons to be learned from the way mobile devices are driving new

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