Celebrate a decade of Facebook with stats, trends, and tips

Mark Zuckerberg’s social network turned 10 this week, and mobile-savvy content marketers may wish to raise a glass to mark the occasion. This week’s news digest includes stories about Facebook’s increased mobile focus, its latest foray into digital publishing, and the company’s meteoric rise to

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6 tips to unite marketing and sales

All too often, marketing and sales clash despite common goals. But collaboration delivers better results than playing a Game of Thrones. Study the battlefield to unite both sides and help your business emerge a victor. Read on for a primer on pipeline planning, ways to

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5 content marketing resolutions for 2014

Now that you’re back in the office, it’s time to set your content marketing goals for 2014. This week’s articles will help you set resolutions that will benefit sales and marketing alike—and make for a successful year. Read on for an infographic that charts the

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Boosting content utilization is like effective fishing

When clients ask us how to boost content utilization, age-old angling advice seems to work well: go where the fish are. After baiting the hook with compelling content, you need to cast in spots where your quarry is likely to swim. Using online, social, and

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